Client Director
Helen is a Commercial Sales & Customer Excellence Leader turned business advisor, with 20+ years’ experience in FMCG, distribution, and wholesale. She’s held senior roles at Mars and Ter Chemicals, leading high-performing teams, managing commercial negotiations, launching systems, and driving strategic growth. Known for her blend of commercial acumen and emotional intelligence, Helen brings clarity, rigour, and a people-first approach to every challenge.
Helen supports micro to mid-sized businesses unlock sales potential and improve performance. She focuses on go-to-market strategy, customer centricity, and business development, delivering actionable solutions with warmth, challenge, and accountability. She cuts through the noise to focus on what truly drives meaningful results.
Based just outside Cambridge with her family, Helen thrives on being outdoors, staying active, and exploring new places. A passionate foodie, she loves cooking and discovering great restaurants. She believes in living curiously, experiencing variety, and helping others play to their strengths, in life and in business.
